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Saturday, September 12, 2009

Apple TV - Part 1: Unboxed and Dissected

Although the less exciting of Apple's major announcements this year, Apple TV is finally upon us. As the world waits for the iPhone, it's time to look at Apple's latest entry into the convergence market. While we work on our review we thought you all might like to see the innards of the Apple TV.

The Apple TV box is stylish in Apple's usual fashion:


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The inner box is like a giant iPod box, you open it like a book:


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On the left you've got the Apple TV unit, on the right its remote. Beneath the Apple TV you'll find the only cable supplied with the unit and documentation:


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The power cable that ships with the Apple TV is quite possibly the most unkempt cable we've seen ship in a recent Apple product. The cable itself is fine, but it's not wrapped in some ridiculously elegant way - given that the Apple TV is about a month late to market could it be that things were a little rushed on the assembly line?


Click to Enlarge - This is exactly how the box arrived, you also get two Apple stickers with your purchase, each one good for 10HP


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